Paul Franson's


The insider's guide for those who live in Napa Valley –

or wish they did.

Oct. 27, 2014

This is the web portal to NapaLife, which is emailed each Monday to subscribers. It's usually 12 to 18 pages or more of scoops, news and events happening in Napa Valley.

Go to TravelTastes for wine, food and travel writing outside Napa Valley by Paul Franson.

For a free guide to public relations for wineries, retailers or non-profit events, click or email


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 The inside guide to Napa Valley

Published each Monday in Napa Valley

Learn what's new in Napa Valley in NapaLife

NapaLife is the insider's guide to Napa Valley; this is only a taste of the whole newsletter. The weekly newsletter is published by insider Paul Franson.

This week in NapaLife

See for future events

La Taberna open in Napa

Cook expands into Armadillo space

Woodhouse adds chocolate by the cup

Tasting room plus Ralph Lauren store

Cordair fully open

Bank waives corkage on Wednesday

Archetype adds weekday breakfast

Specials at Eiko’s

A few restaurant tidbits

Napa Vintage Market

“Live In The Vineyard” tickets

Beach Boys at Uptown

News for the wine community

Class in winery compliance

Rootstock symposium and exhibition

Rutherford wineries changing events

Evening hospitality training

Unified Registration & Housing

This week in Napa Valley

French Regional Dinners

This week at the Cameo Cinema

This Week at Bookmine

Phan dinner for Village Health Works

Napa County Landmarks 40 years

Inside Llewyn Davis at City Winery

Napa Farmers Market

Locals Night at Oxbow Public Market

Strength in What Remains

Tinariwen at City Winery

Napa Landmarks’ 40th anniversary

Party for Mad Fritz Beer at Press

Chef Phan to cook benefit dinner

Wait Until Dark at Opera House

Sale benefiting the Opera House

Shopping Mall Gorilla at Copperfield’s

Mike Greensill at Silo’s

Coffee with a Cop

Latino culture at Museum

Trinitas dinner at Tarla

Tom Duarte at Silo’s

Pinot Gris/Grigio at Back Room

Gary Randa at City Winery

Trick-or-treat at CRC

Mads Tolling Trio at City Winery

Halloween at City Winery

The inaugural Monsters Ball Napa

Eiko’s Halloween Party!

House of Floyd Halloween at Silo’s

Winterizing Your Garden

Copperfield’s Cooks for the Holidays

Twelve Recipes at Oxbow Produce

The Presence of the Present at di Rosa

Ramey dinner at City Winery

Rockin’ Down the Hiway at Silo’s

A grand celebration at Jarvis

The Mother Hips at City Winery

Ballet Folklorico Día de los Muertos

Harvest luau on City Winery patio

Future events

Italian cheese off the beaten path

Thanksgiving at La Toque in Westin Verasa

View a sample of NapaLife.

NapaLife runs 12 to 20 pages each week including a list of almost everything happening in Napa Valley in the next two weeks. It is e-mailed each Monday and an online version is also available. It costs only $1 per week, $50 per year.


Publisher and Editor: Paul Franson
(707) 258-0159

Great souces for information about Napa Valley

Paul Franson writes about Napa Valley

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For a free guide to public relations for wineries, retailers or non-profit events, email


Music in Napa Valley

See for details on future events

City Winery at the Napa Valley Opera House

  • Oct. 28 NVOH Presents: Tuesday Night Flicks: “Wait Until Dark”
  • Oct. 29 Tinariwen
  • Oct. 31 Dinner Music with Mads Tolling trio
  • Oct. 31 Buffalo Party Presents: Prince vs. Michael  Halloween Extravaganza featuring 8th Grader  
  • Nov. 1 Dinner Music Series with Mads Tolling trio
  • Nov. 1 The Mother Hips with The Harpoonist & The Axe Murderer
  • Nov. 2 Harvest Luau Party with Judd Finkelstein and The Maikai Gents 2-5pm on patio 
  • Nov. 2 NVOH presents Makana
  • Nov. 5 Rusted Root
  • Nov. 6 Drew Holc
  • Nov. 7 Dinner Music with Mads Tolling Trio
  • Nov. 7 Rhett Miller plus Salim Nourallahomb & The Neighbors “Good Light Goes West”
  • Nov. 8 Dinner Music with Mads Tolling Trio
  • Nov. 8 Marcia Ball
  • Nov. 9 NVOH Presents: Mariachi Divas 3 p.m.
  • Nov. 9 Johnnyswim
  • Nov. 10 Jeff Bridges with Jessie Bridges
  • Nov. 11 The Psychedelic Furs and the Lemonheads
  • Nov. 12-15 Napa Valley Film Festival
  • Nov. 20 Songs & Stories - An Evening with Art Alexakis of Everclear
  • Nov. 21 JGB with Melvin Seals
  • Nov. 22 Radney Foster
  • Nov. 25 NVOH Present: Tuesday Night Flicks: “White Christmas”
  • Nov. 26 Robert Hunter
  • Nov. 28 Robert Hunter
  • Dec. 6 A John Waters Christmas
  • Dec. 9 NVOH Presents: An Irish Christmas
  • Dec. 12 Mike Birbiglia – Thank God For Jokes
  • Dec. 14 NVOH Presents: The Return of “Chrismacabartnukkah!”
  • Dec. 28 Blind Melon
  • Dec. 31 Los Lobos
  • Jan. 3 Petty Theft - San Francisco Tribute to Tom Petty and the Heartbreakers
  • Jan. 9 Larry Coryell
  • Jan. 16 Blame Sally
  • Jan. 18 NVOH Presents: Capitol Steps
  • Jan. 20 NVOH Presents Tuesday night flicks: “Foreign Correspondent“ 
  • Jan. 28 An Evening with Eric Johnson and MIke Stern
  • Jan. 31 Forejour - Foreigner & Journey Tribute
  • Feb. 6 Dengue Fever
  • Feb. 8 Isa Live: A Vegan Life In Four Courses with Isa Moskowitz
  • Feb. 24 NVOH Presents Tuesday night flicks: “A Night at the Opera“
  • March 8 NVOH Presents: Hapa
  • 3/20 Colin Hay
  • March 24 NVOH Presents: Altan
  • March 31 NVOH Presents Tuesday night flicks: “The Big Sleep“ 
  • April 24 Janis Ian and Tom Paxton
  • April 26 NVOH and Terry Bradford Voice Studio Presents "Glitz & Glam"
  • April 28 NVOH Presents Tuesday night flicks: “The Band Wagon“
  • May 26 NVOH Presents Tuesday night flicks: “Love in the Afternoon“ 
  • June 30 NVOH Presents Tuesday night flicks: “Witness for the Prosecution“ 
  • July 28 NVOH Presents Tuesday night flicks: “Double Indemnity“ 
  • Aug. 25 NVOH Presents Tuesday night flicks: “North by Northwest“
  • Oct. 25 NVOH and Terry Bradford Voice Studio Presents "Glitz & Glam"

Most  events  start at 8 p.m.

Buy concert tickets or get information on a becoming a member at 260-1600 or

Uptown Theatre

The Uptown Theatre is closed for shows until Nov. 9, but the box office remains open M-F 12pm-5pm and Sat. 12pm-4pm
  • Nov. 9  Ziggy Marley
  • Nov. 13  Napa Film Festival Gala
  • Nov. 14  An evening with David Sedaris
  • Nov. 15  Dana Carvey
  • Nov. 16  Napa Film Festival Gala
  • Dec. 12  Merle Haggard
  • Dec. 13  Robert Cray
  • Jan. 23 The Beach Boys
  • Feb. 21  Crystal Bowersox
  • March 13  The Fab Four Ultimate Beatles Tribute
  • April 16 Dave Mason’s Traffic Jam
Most shows are at 8 p.m.

The Uptown Theatre is at 1350 Third St. in Napa. The box office phone is 259-0123 x 6 and website is

Performing Arts Center at Lincoln Theate

  • Sunday, Nov. 23, From Bach to Glass and Back with Maestro Michael Guttman
  • Friday, Dec. 5, Pink Martini Christmas with Symphony Napa Valley
  • Friday, Dec. 4, special student preview Shakespeare’s Globe Theatre’s King Lear
  • Saturday, Dec. 6, Shakespeare’s Globe Theatre’s King Lear
  • Saturday, Dec. 13 Amadeus film and Merry Mozart Celebration  with Sir Neville Marriner
  • Sunday, Dec. 14 Sir Neville Marriner and Dmitry Sitkovetsky with Symphony Napa Valley  3 p.m.
  • Sunday, Jan. 18, Golden Dragon Acrobats Cirque Ziva
  • Friday, Feb. 13, Mariachi Vargas
  • Saturday, Feb. 14 Valentine's Day Swing Dance Celebration  6 p.m.
  • Sunday, March 29 Peter Coyote and Dmitry Sitkovetsky with Symphony Napa Valley   3 p.m.
  • Sunday, April 12, TEDxNapaValley Redefining Success
  • Sunday, May 31, Tango and Opera Sensations with Maestro Michael Guttman
  • Sunday, June 28, Viva Vivaldi! with Maestro Michael Guttman

Get information and tickets at or 944-9900.

Napa Valley College Performing Arts            

  • Nov. 8-16 The Three Musketeers by Ken Ludwig in Main Theater directed by Jennifer King
  • Nov. 16 Masters Series Rick Shinozaki, violin at 3 p.m. Loretta C. Silvagni Recital Hall
  • Nov. 23 Harvest Of Music at 3 p.m. Main Theater
  • Dec. 7 Tribute to Nelson Mandela and Maya Angelou: African Sanctus by David Fanshawe at 3 p.m. Main Theater
  • Dec. 12 Jazz Impressions at 8 p.m. Main Theater 8 p.m.
  • Dec. 13 Voice Recital at 8 p.m. Main Theater 8 p.m.
  • Dec. 14 Winds Extraordinaire Main Theater 3 p.m.

Visit, or or call 256-7500.
Starting Here, Starting Now

White Barn 2014 schedule

The popular April Sunday Salons will be held at 3 p.m. with tickets to each performance at $30 to benefit Rianda House.

  • Nov. 9: The Heath Family Saga, a one-man show with Michael Waterson. The Heath Family lived in a Victorian home on the property. The carriage house (the White Barn) housed their carriages and horses. 3 p.m. Tickets are $30 and benefit the St. Helena Historical Society.

For more information or tickets, see or call 251-8715.

The White Barn is at 2727 Sulphur Springs Ave. in St. Helena.

New edition of Insider's Guide available

Though it's only been a year and a half, it was time to bring the NapaLife Insider's Guide to Napa Valley bring it up to date.

I've made hundreds of changes to add and delete restaurants and other venues, and correct errors.

The price is  only $19.99. You can buy it at Createspace, part of Amazon, or at Amazon, but I get a better deal at Createspace. The Kindle version is $9.99 at

It's a great gift for friends, colleagues and visitors. If you want a bunch, as some realtors have found, it's an even better deal. They give it to newcomers to the valley. Email

Escapes to Paradise:

Adventures and Misadventures in the Romantic Caribbean Sea

You may dream of buying a boat and heading for the tropics, but you’d do well to read this book before you do.

Author and sailor Paul Franson loves the romantic islands of the Caribbean Sea, but it’s not clear that those islands love him. He’s had some of the best times in his life on the varied islands of the West Indies, but he’s also had some experiences that he can be philosophical about only decades later.

Formerly a writer and marketer in Silicon Valley, Franson now lives in Napa Valley, where he writes about wine, food, travel and the Wine County lifestyle — and occasionally more far-reaching subjects.

He’s been to about two dozen different Caribbean islands, and still wants to visit more — but not on his own sailboat.

The 170-page book also contains tales of sailing trips and other visits to other islands, information about some popular sailing destinations and a collection of recipes from the Caribbean.

Order a print version for $9.99 at

You can also buy it from Amazon, which owns Createspace, but I get a smaller royalty from Amazon.

The Kindle version is $4.99 at

You can buy copies from me while I arrange some retail outlets. Email


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Paul Franson
2035 Oak St.
Napa, CA 94559

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Spinning the Bottle Again updates seminal how-to book on wine public relations  

Paul Franson and Harvey Posert have introduced Spinning the Bottle Again:  More strategies, tactics and case studies of wine public relations, a heavily updated and revised version of the seminal how-to book on wine public relations Spinning the Bottle.

Spinning the Bottle Again is a collection of theory, practical information and case studies about promoting wine, wineries and wine-related issues.

In all, almost 50 experts tell how tell how to conduct effective public relations campaigns with examples of their programs what they accomplished.

The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley. Each also contributed chapters to the mix.

Posert was the long-time head of public relations for renowned Robert Mondavi Winery as well as the Wine Institute. He also worked in general public relations and spent time as a daily newspaper reporter.

Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He founded one of Silicon Valley’s largest public relations firms. For the last 16 years, he has specializing in writing about wine and related subjects.

The book is must reading for anyone involved in managing a winery or marketing wine. It's relevant to the student of wine and marketing, the seasoned exec or owner, and a source of ideas for PR pros.

Both print and electronic versions are available.

The print version is $19.95 from Createspace, part of Amazon, at

The Kindle version is $9.99 from

A pdf version is $9.99 at

The original Spinning the Bottle is available for $20.

Visit for more information or contact Paul Franson at or 258-0159.