Paul Franson's NapaLife
The insider's guide for those who live in Napa
Valley – or
wish they
did.
May 14,
2012
Go to TravelTastes for
wine, food and travel writing outside Napa Valley by Paul Franson.
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Published each Monday in Napa Valley
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Learn what's new in Napa Valley in NapaLife
NapaLife is the insider's guide to Napa Valley; this is only a taste of the whole newsletter. The weekly newsletter is published by insider Paul Franson.
NapaLife runs 12 to 18 pages each week including a list of almost everything happening in Napa Valley in the next two weeks. It is e-mailed each Monday and an online version is also available. It costs only $1 per week, $50 per year. Wine and corkage survey published Subscribers to NapaLife receive a bonus issue: A survey of the corkage and minimum wine prices of local restaurants. It offers information on restaurants that offer free corkage, and when they do, the lowest cost glasses and bottles of wine, and more.
Sign up at Twitter to receive news flashes from NapaLife! Publisher and Editor: Paul Franson Paul Franson writes about Napa Valley Recent artticles Napa Valley: home of wine, food, art - and cookware Food pairings enhance wine at Napa Valley wineries Inside Napa Valley
Favorite breakfast spots in Napa Valley
Skyline Park Wildlife Gardens Napa Valley Register
The Business End – biweekly column in Napa Valley Register on Napa's wine business
Visiting Napa Valley A Perfect Day in the Heart of Napa Valley A Perfect Day "East of Eden" in Napa County The best wineries to visit Food & Wine Napa's Top Ten Bike Rides Napa Valley Life Ten Best Things on a Cold Day Napa Valley Life Wine tasting in Napa Napa Valley Register Eating in Napa Valley Finding fine food in Napa Valley Tuscan dinner at Long Meadow Ranch Brick ovens underlie Napa Valley cuisine Top restaurants with no Corkage Napa Valley Life Living in Napa Valley Napa Valley: Glitz on Deep Roots Howard Backen's Kitchens Napa Valley Register Ag preservation saved Napa Valley
Napa Valley Wineries Doctors & wine Napa Valley Register. Archive of articles from NapaLife.com Up, up and away in a beautiful balloon Napa Valley's hidden gem –– the Napa River What else is there to do in Napa Valley?
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Coming up in Napa Valley
Opera House schedule
Here
are the upcoming shows for the Napa Valley Opera House.
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Tuesday May 15, 8 p.m. Johnny Winter
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Thursday May 17, 8 p.m. Brad Mehldau
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May 19 Napa Regional Dance: Alice in Wonderland
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Wednesday May 23, 8 p.m. James Farm
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Friday May 25, 8 p.m. Tommy Castro
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Sunday, May 27, 8 p.m. Joan Osborne
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Tuesday, June 12, 8 p.m. Pierre Bensusan
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Thursday, June 14, 8 p.m. Boney James
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June 16 Jon Anderson - the voice of Yes
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June 17, 4 p.m. Cafe Cabaret with Suzi Gilbert Sunday,
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June 22-July 1 Napa Valley Broadway Playhouse: Cabaret
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Friday, July 6, 8 p.m. Arturo Sandoval
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Sunday, July 8, 7 p.m. Bill Frisell Explores the Music of John Lennon
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Friday, July 13 Michael Feinstein
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Sunday, July 22, 4 p.m., $20 Cafe Cabaret with Richard Glazier
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Wednesday, July 25, 8 p.m., $25 / $30 Leo Kottke
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Friday, July 27, 8 p.m., $30 / $35 John Pizzarelli
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Wednesday Aug. 1 Ottmar Liebert 8 p.m.
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Thursday Aug. 9 Terence Blanchard, 8 p.m.
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Friday Aug. 10 Jane Monheit 8 p.m.
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Saturday, Aug. 18 Benny Green 8 p.m.
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Friday Aug. 24 George Benson 8 p.m.
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Tuesday Sept. 4 Bela Fleck with Marcus Roberts Trio 8 p.m.
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Sunday Sept. 9 The Jack DeJohnette Trio featuring Chick Corea & Stanley Clarke, celebrarting Jack’s 70th birthday 8 p.m.
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Tuesday Sept. 18 Pat Metheny Unity Band featuring Chris Potter, Ben Williams & Antonio Hart 8 p.m.
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Friday Oct. 12 Al Di Meola & Gonzalo Rubalcaba: 8 p.m.
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Thursday Oct. 25 Edward Asner as FDR: 8 p.m.
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Sunday Oct. 28 Nitty Gritty Dirt Band 8 p.m.
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Friday Nov. 16 Angelique Kidjo: 8 p.m.
Buy tickets at nvoh.org, 226-7372 and 1030 Main St. in downtown Napa.
Uptown Theatre Lineup
Here are the upcoming shows at the Uptown Theatre in Napa.
- May 18 Evening with Pride & Joy
- May 20 A Benefit Concert for VOENA. Jeff Campitelli, Peppino D'Agostino, Voena & Friends A benefit concert to help VOENA get to the Olympics
- May 26 Mother Hips
- May 29 Evening with Hugh Laurie
- June 1 Jerry Jeff Walker solo
- June 2 Adam Carolla
- June 9 Brian Regan
- June 17 Mayer Hawthorne & The County with Harlan
- June 21 Indigo Girls
- July 14 Lisa Lampanelli
- July 27 Ziggy Marley Wild and Free Tour
- Sept. 2 John Hiatt & The Combo
Most shows are at 8 p.m. The Uptown Theatre is at 1350 Third St. in Napa. The box office phone is 259-0123 x 6 and web site is www.uptowntheatrenapa.com
Performing Arts Center
Here’s the schedule for the Napa Valley College Performing Arts Center:
- May 18 Jazz Ensemble – Cool Jazz, 8 p.m.
- May 20, Piano Recital 3 p.m.
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Paul Franson NapaLife 2035 Oak St. Napa, CA 94559 Enter my subscription ___ renewal ___ Enclose a check for $50 to Paul Franson Name__________________________________________________ EMAIL_________________________________________________ Street______________________________ City_______________________________ State ____ Zip ________
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Paul Franson and Harvey Posert have introduced Spinning the Bottle Again: More strategies, tactics and case studies of wine public relations, a heavily updated and revised version of the seminal how-to book on wine public relations Spinning the Bottle. Spinning the Bottle Again is a collection of theory, practical information and case studies about promoting wine, wineries and wine-related issues. The new book contains almost 25 new chapters covering such subjects as: Fundamentals of public relations • Wine Corporate, Marketing and Communications Strategy • New Perspectives on Marketing Research • Wine Events: Great PR or a Big Waste of Cash? • Cause-Related Marketing in the Wine Industry • Making the Most of Trade Association Memberships The New Public Relations • Social Media and Wine PR • Marketing to Millennials • The Publicist and the Wine Blogger • How to Get Results from Virtual Wine Tastings • Tweeting Bordeaux Case Studies of Wine Public Relations • Building a Brand, Creating a Category (Prosecco) • A Case Study From Beringer Vineyards • Hanzell Vineyards Overcomes Problems with TCA • Wine Public Relations Today • Promoting Mendocino County’s Wines • Community Outreach “Napa Valley Vintners’ Style” • Establishing Leadership for Antinori Wines in America • Sonoma Valley Auction and Wine Country Weekend The PR Business • Engaging & Managing Agencies These chapters are in addition to another two dozen useful chapters from the original book, many updated. In all, almost 50 experts tell how tell how to conduct effective public relations campaigns with examples of their programs what they accomplished. The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley. Each also contributed chapters to the mix. Posert was the long-time head of public relations for renowned Robert Mondavi Winery as well as the Wine Institute. He also worked in general public relations and spent time as a daily newspaper reporter. Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He founded one of Silicon Valley’s largest public relations firms. For the last 16 years, he has specializing in writing about wine and related subjects. The book is must reading for anyone involved in managing a winery or marketing wine. It's relevant to the student of wine and marketing, the seasoned exec or owner, and a source of ideas for PR pros. Both print and electronic versions are available. The print version is $19.95 from Createspace, part of Amazon, at www.createspace.com/3794516. The Kindle version is $9.99 from Amazon.com. A pdf version is $9.99 at www.spinningthebottle.com. The original Spinning the Bottle is available for $20. Visit www.spinningthebottle.com for more information or contact Paul Franson at paul@paulfranson.com or 258-0159 or Harvey Posert at hposertpr@comcast.net or 963-2685. |
