Paul Franson's


The insider's guide for those who live in Napa Valley –

or wish they did.

Aug. 18, 2014

This is the web portal to NapaLife, which is emailed each Monday to subscribers. It's usually 12 to 18 pages or more of scoops, news and events happening in Napa Valley.

Go to TravelTastes for wine, food and travel writing outside Napa Valley by Paul Franson.

For a free guide to public relations for wineries, retailers or non-profit events, click or email


Subscribe to NapaLife

Use either a credit card or Pay Pal. I use the PayPal systems, but it also accepts credit cards without joining. American Express cards sometimes don't work...

New individual one-year subscription $50 per year
Renew individual subscription for a year for $50
Corporate and group subscriptions

You can also subscribe to NapaLife or renew by sending a check to Paul Franson, 2035 Oak St., Napa, CA 94559.

Be sure to include your e-mail address!
 The inside guide to Napa Valley

Published each Monday in Napa Valley

Learn what's new in Napa Valley in NapaLife

NapaLife is the insider's guide to Napa Valley; this is only a taste of the whole newsletter. The weekly newsletter is published by insider Paul Franson.

This week in NapaLife

See for future events

New Baskin Robbins coming to town

The menu at Butterscots

Ben & Jerry’s seeking space

No progress on Pollo Loco

A sandwich at Cucina di Rosa

Have it your way at Velo Pizza

A food court for Napa?

Vintner Vinyl

St. Helena winery passport

Wyndham buys Vino Bello

The Stanley Cup at Westin Verasa

Couple’s cookbook from San Miguel

Cathy Holmes moves  practice

Volunteers for kids’ fishing event

Olive and Poppy jewelry and gifts

News for the wine community

Phelps restoring old schoolhouse

Hess appoints John Grant COO

Women of the Vine Symposium

Wines & Vines Packaging Conference

This week in Napa Valley

Greystone Restaurant hours

This week at the Cameo Cinema

French regional meal

Gary Randa and guests at City Winery

College Performing Arts open house

Napa Tuesday Farmers Market

Oxbow Public Market Locals’ Night

Grilling and BBQ class at the CIA

Film Finding Forrester at Library

Music at Uva Trattoria this week

Music in the Vineyards

Free live music around the valley

Gluten-free cooking classes

Benefit for Planned Parenthood

Tolling and Whitfield at City Winery

Wine lover’s classes at the CIA

Holland Cole & Friends at Silo’s

Ottmar Liebert at City Winery

August book club at Bookmine

Syria T Berry at Silo’s

St. Helena Farmers Market

Blessing of the grapes at Grgich-Hills

Lunch with Sattui on Wine Train

Day for Queen of the Valley

Oliva Cigar tasting

Used Blues Band at Silo’s

Back Room Blow Out LVIII

The Marshall Tucker Band at Uptown

Sonny Landreth at City Winery

Blues, Brews & BBQ

Napa Saturday Farmers Market

Vegetableman at Van Winden’s

CIA sampling class of grilling secrets

Afternoon of a Faun at Jarvis

The Dan Band at the Uptown

An evening of Motown at City Winery

Bouchaine chef class and dinner

Tuck Beckstoffer dinner at Ma(i)sonry

Matt Applin & Midnite Band at Silo’s

Eat Drink Read at Domaine Chandon

John Denver tribute at Copia Theater

Lucky Penny Gershwin and Berlin

Napa River Inn Summer Music Series

NapaLife always wants news

Future events

Meeting on Community Art Center

Molly’s Angels golf outing

What’s Up With That Rind?

Escapes to Paradise

New Insider’s Guide available locally

View a sample of NapaLife.

NapaLife runs 12 to 20 pages each week including a list of almost everything happening in Napa Valley in the next two weeks. It is e-mailed each Monday and an online version is also available. It costs only $1 per week, $50 per year.


Sign up at Twitter to receive news flashes from NapaLife!


Publisher and Editor: Paul Franson
(707) 258-0159

Great souces for information about Napa Valley

Paul Franson writes about Napa Valley

Recent articles

Food pairings enhance wine at Napa Valley wineries Inside Napa Valley

Skyline Park Wildlife Gardens Napa Valley Register

The Business End – biweekly column in Napa Valley Register on Napa's wine business

Visiting Napa Valley

A quick tour of Napa Valley

Visiting Napa Valley Alone

A Perfect Day in the Heart of Napa Valley

A Perfect Day in Carneros

A Perfect Day "East of Eden" in Napa County

Top 10 views in Napa Valkley

Top 10 gardens in Napa Valley

Top 10 picnic areas in Napa Valley

Yop 10 bike rides in Napa Valley

Eating in Napa Valley

Veggies in Vineyards

Tuscan dinner at Long Meadow Ranch

Brick ovens underlie Napa Valley cuisine

Vino with veggies

Living in Napa Valley

Millionaire's Guide to Buying the Napa Dream Food & Wine

Napa Valley: Glitz on  Deep Roots

Howard Backen's Kitchens Napa Valley Register

How ag preservation saved Napa Valley

Napa Valley Wineries

Napa’s French connection

Doctors & wine Napa Valley Register

NapaLife blog

For a free guide to public relations for wineries, retailers or non-profit events, email


Escapes to Paradise

As I’ve told friends tales of my wonderfully disastrous life aboard a sailboat in the Caribbean, they always say, “You should write a book!”

I finally did. More precisely, I’ve combined the story of that adventure with other tales from my time in the Caribbean aboard larger sailing ships and more.

I’ve also thrown in a collection of my favorite Caribbean recipes.  Here’s my pitch:

Escapes to Paradise: Adventures and Misadventures in the Romantic Caribbean Sea

You may dream of buying a boat and heading for the tropics, but you’d do well to read this book before you do.

Author and sailor Paul Franson loves the romantic islands of the Caribbean Sea, but it’s not clear that those islands love him. He’s had some of the best times in his life on the varied islands of the West Indies, but he’s also had some experiences that he can be philosophical about only decades later.

Formerly a writer and marketer in Silicon Valley, Franson now lives in Napa Valley, where he writes about wine, food, travel and the Wine County lifestyle — and occasionally more far-reaching subjects.

He’s been to about two dozen different Caribbean islands, and still wants to visit more — but not on his own sailboat.

The 170-page book also contains tales of sailing trips and other visits to other islands, information about some popular sailing destinations and a collection of recipes from the Caribbean.

Order a print version for $9.99 at

You can also buy it from Amazon, which owns Createspace, but I get a smaller commission from Amazon.

And note that while the name may not seem original if you search, the “s” is.

The Kindle version is $4.99 at

You can buy copies from me while I arrange some retail outlets. Email

New edition of Insider's Guide available

Though it's only been a year and a half, it was time to bring the NapaLife Insider's Guide to Napa Valley bring it up to date.

I've made hundreds of changes to add and delete restaurants and other venues, and correct errors.

The price dropped, too: It's now only $19.99. You can buy it at Createspace, part of Amazon, or at Amazon, but I get a better deal at Createspace. The Kindle version is $9.99 at

It will soon be available at local outlets.

The current version is 99 percent correct, of course, and I have a limited number of copies available for $10 including sales tax and shipping (perhaps delivery locally!) Visit special offer.

It's a great gift for friends, colleagues and visitors. If you want a bunch, as some realtors have found, it's an even better deal. They give it to newcomers to the valley. Email

 Music in Napa Valley

See for details on future events

Future concerts and plays

City Winery

Upcoming shows at City Winery

  • Gary Randa with Funk Pickles Aug. 18
  • Songs and Strings with Mads Tolling and Wesla Whitfield Aug. 20
  • Ottmar Liebert Aug. 21
  • Sonny Landreth Aug. 22
  • An evening with The Best Intentions Aug. 23
  • NVOH and Lucky Penny present The Gershwin and Berlin Songbook Aug. 24
  • Men Without Hats Aug. 25
  • NVOH presents To Catch a Thief Aug. 26
  • An evening with The Company Men Aug. 27
  • David Grisman Aug. 28
  • The California Honeydrops Aug. 29
  • Marshall Crenshaw and Bottle Rockets Aug. 30
  • Sklar Brothers Aug. 31
  • Patrick Sweany Sept. 3
  • Sean Hayes Sept. 6
  • NVOH presents George Komsky Sept. 7
  • Sierra Leone’s Refugee All Stars Sept. 8
  • Poppin Productions Presents Napa Nights featuring D-Lo  Sept. /5
  • Rock Cinema Series at City Winery: Searching for Sugar Man Sept. 10
  • Allen Stone with Romeo Testa Sept. 12
  • Macy Gray Sept. 18
  • Glen Phillips Sept. 19
  • NVOH and Lucky Penny’s “I’m the Greatest Future Star” Musical Theatre Competition for Kids Sept. 21
  • Glen Phillips Sept. 19
  • Chuck Ragan Solo Acoustic Sept. 20
  • NVOH and Lucky Penny presents: “I’m the Greatest FUTURE Star Musical Theatre Competition for Kids” Sept. 21
  • NVOH presents Beoga Sept. 23
  • Steve Nieve Plays Elvis Costello with Tall Ulysse Sept. 24
  • David Grisman Sept. 25
  • Justin Nozuka Sept. 26
  • Carlene Carter Sept. 27
  • Raul Midon with Gabby Moreno Sept. 29
  • NVOH presents Sunset Boulevard Sept. 30
  • Robert Earl Keen Octg. 1
  • Leo Kottke Oct. 2
  • Ralph Stanley and The Clinch Mountain Boys Oct. 3
  • Gary Wright Oct. 4
  • Justin Townes Earle Oct. 5
  • Jason Isbell with Amanda Shires Oct. 6
  • The Lone Bellow with Hugh Bob & The Hustle Oct. 7
  • Carbon Leaf Oct. 8
  • Storm Lange Oct. 9
  • Tom Rush Oct. 10
  • NVOH presents Will Durst from LSD to OMG! Oct. 14
  • Suzy Bogguss  Oct. 17
  • Loudon Wainwright III Oct. 18
  • NVOH and Lucky Penny present The Dynamic Duet! Oct. 19
  • Leon Russell Oct. 23
  • NVOH presents Roy Rogers and the Delta Rhythm Kings Oct. 24
  • Iris Dement Oct. 25
  • NVOH presents Perla Batalla Oct. 26
  • NVOH presents Wait Until Dark Oct. 28
  • Tinariwen Oct. 29
  • Ramey Winemaker Dinner Nov. 1
  • NVOH presents Makana Nov. 2
  • Drew Holcomb and The Neighbors “Good Light Goes West” Nov. 6
  • Rhett Miller Nov. /7
  • Marcia Ball Nov. 8
  • NVOH presents Mariachi Divas Nov. 9
  • The Psychedelic Furs and Lemonheads Nov. 11
  • Sinead O’Connor — I’m Not Bossy, I’m the Boss Nov. 20 and 21
  • NVOH presents White Christmas Nov. 25
  • Judy Collins Dec. 4A John Waters Christmas
  • Dec. 6 at 8 and 10 p.m.
  • NVOH presents An Irish Christmas Dec. 9
  • Mike Birbiglia Thank God for Jokes. Dec. 12
  • NVOH and Lucky Penny present The return of “ChrismaCabaretNukkah! Dec. 14
  • NVOH presents Hapa March 8
  • NVOH presents Altan March 24

Most  events  start at 8 p.m.

Buy concert tickets or get information on a becoming a member at 260-1600 or

Uptown Theatre Lineup

Here’s the upcoming schedule at Uptown Theatre:

  • Aug. 22 Marshall Tucker Band with Moonalice
  • Aug. 23 The Dan Band with the Iron Heart
  • Sept. 26 Dana Carvey
  • Sept. 27 Dave Mason’s Traffic Jam
  • Oct. 11 Dark Star Orchestra
  • Oct. 12 Katchafire with Jordan T
  • Oct. 25 Lee Ann Womack
  • Nov. 9 Ziggy Marley
  • Nov. 13 Napa Film Festival Gala
  • Nov. 14 An evening with David Sedaris
  • Nov. 15 Napa Film Festival Gala

Most shows are at 8 p.m.

The Uptown Theatre is at 1350 Third St. in Napa. The box office phone is 259-0123 x 6 and website is

Performing Arts Center at Lincoln Theate

  • Mindful Celebration...A Day of Awareness in Napa Valley Oct. 4  9:30 a.m.
  • Fiestas Navideñas Dec. 6  7 p.m. Napa
  • Amadeus Film and Merry Mozart Celebration Dec. 13  6 p.m.
  • Sir Neville Marriner and Dmitry Sitkovetsky with Symphony Napa Valley Dec. 14  3 p.m.
  • Cirque Ziva Jan. 18  3 p.m.
  • Valentine's Day Swing Dance Celebration Feb. 14  6 p.m.
  • Peter Coyote and Dmitry Sitkovetsky with Symphony Napa Valley March 29  3 p.m.

Get information and tickets at or 944-9900.

Napa Valley College Performing Arts

See and or call 256-7500.

White Barn 2014 schedule

The popular April Sunday Salons will be held at 3 p.m. with tickets to each performance at $30 to benefit Rianda House.

  • Sept. 6: Tom Montgomery and Montango outdoor concert. Tangos from Argentina, tango dancers. A benefit for Connolly Ranch.
  • Oct. 17, 18, 19, 24, 25, 26: Broadway Musical. Friday and Saturdays at 8 p.m. Sundays at 3 p.m. Tickets $35 to benefit the White Barn children’s programs.
  • Nov. 9: The Heath Family Saga, a one-man show with Michael Waterson. The Heath Family lived in a Victorian home on the property. The carriage house (the White Barn) housed their carriages and horses. 3 p.m. Tickets are $30 and benefit the St. Helena Historical Society.

For more information or tickets, see or call 251-8715.

The White Barn is at 2727 Sulphur Springs Ave. in St. Helena.

Long Meadow Ranch Summer Concert Series

  • Aug. 24 - The Brothers Comatose
  • Sept. 14 - The Mother Hips

Get details and tickets at

Compadres summer music series

The Compadres summer music series has been extended through September. It's every Sunday on gthe deck

Here is the schedule for August:

  • Aug. 24 - Sweet Burgundy
  • Aug. 31 - The Greg Richmond Band featuring Ed Early
  • Sept. 7 - The Nite Lites
  • Sept.14 - Davies-Dukes
  • Sept.21 - Doubleshot
  • Sept. 28 - The Greg Richmond Band with Ed Early

Music at Goose & Gander

Goose & Gander has live music outside in the garden every Sunday from 1 to 4 p.m. They serve cocktails and a full menu of food with no cover charge.

  • Aug. 24 Scott Pemberton
  • Aug. 31 Mark Sexton Band

Goose & Gander is at 1245 Spring St. in St. Helena. Visit or call 967-8779.

Calistoga Concerts in the Park

Calistoga Concerts in the Park are held at Pioneer Park Thursday nights from 6:30 to 8:30 p.m. Here’s the line-up:

  • Aug. 21 Wild Catahoulas Cajun/ Zydeco band
  • Aug. 28 Allways Elvis Band

Napa City Nights at Veterans' Park

  • Aug. 22 Twice as Good, The Pat Jordan Band and Kristen Van Dyke
  • Aug. 29 Purple Haze- Jimi Hendrix Tribute, 37th Parallel and Rob Sherman

Musical picnics in Lyman Park

St. Helena Chamber of Commerce presents a free summer concert series every other Thursday from 6 to 8 p.m. in Lyman Park.

This popular community event captures the charm that is St. Helena. Bring your picnic basket and blanket, but get to Lyman Park early. This popular concert series packs in the crowd.

Lineup for 2014 St. Helena Park Summer Concert Series:

Aug. 21 – Todd Haaby & Friends

Jessup Cellars “Art House Sessions” musical series

All on Saturdays:

  • Aug. 23 Holly Conlan
  • Sept. 13 Chris Laterzo

Call (888) 537-7879 or email
Jessup Cellars is at 6740 Washington St. in Yountville.

Music on the Promenade at Beringer

Saturday 12 to 5 p.m. through October

  • Aug. 23 Jazz Mirage
  • Aug. 30 Steel Jam
  • Sept. 6 Steel Jam
  • Sept. 7 Jazz Mirage
  • Sept. 14 Trio Solea
  • Sept. 21 Jazz Mirage
  • Sept. 27 Steel Jam
  • Sept. 28 Sweet Burgundy
  • Oct. 4 Steel Jam
  • Oct. 5 Jazz Mirage
  • Oct. 18 Jazz Mirage
  • Oct. 25 Steel Jam

Napa River Inn Sunday Summer Series
On the patio. Music starts at 4 p.m. with no cover charge.
  • Aug. 24 David Landon
  • Aug. 31 Suspects of Soul
  • Sept. 7 Alvon Johnson
  • Sept. 21 Darrell Edward Heavy Weather Band
  • Sept. 28 David Landon

NapaLife Insider's Guide to Napa Valley

The following locations carry copies of the NapaLife Insider's Guide to Napa Valley:

  • Amelia’s Gifts at Napa River Inn

  • Back Room Wines

  • Black Stallion Winery

  • Bookmine

  • Copperfield’s Book

  • Fish Story

  • Grand Hand Gallery

  • Hagafen Winery

  • Hess Collection

  • Jarvis Winery

  • La Residence Inn

  • Milliken Creek Inn

  • Napa General Store

  • Silverado Vineyards

  • Tourist Information Center

  • Trefethen Vineyard

  • Visit Napa Valley Welcome Center

  • West End Napa

  • Wine Train Depot

  •  NapaStyle

  •  Villagio Inn at Vintage Estates
  •  Yountville Welcome Center

Rutherford and Oakville

  • Auberge du Soleil

  • Alpha Omega Winery

  • Franciscan Winery

  • Nichelini Winery

  • Peju Provence

  • Raymond Vineyard

  • Robert Mondavi Winery

  • Rutherford Grove Winery
  • St. Supéry Vineyard

  • Swanson Vineyards

St. Helena
  •  Domaine Charbay Winery
  •  Charles Krug Winery
  •  Spice Islands Marketplace at the
     Culinary Institute of America
  •  Harvest Inn
  •  Meadowood Resort
  •  Napa Valley Olive Oil Co.
  •  St. Helena Visitors’ Center
  •  Sutter Home Winery
  •  V. Sattui Winery
  • Calistoga Vistor Center
  • Copperfield's Books

You can also order a print copy for $24.99 from Amazon's CreateSpace or Kindle version for $9.99. Buy a pdf at


Subscribe to

Paul Franson
2035 Oak St.
Napa, CA 94559

Enter my subscription ___ renewal ___  

Enclose a check for $50 to Paul Franson




City_______________________________ State ____ Zip ________

Spinning the Bottle Again updates seminal how-to book on wine public relations  

Paul Franson and Harvey Posert have introduced Spinning the Bottle Again:  More strategies, tactics and case studies of wine public relations, a heavily updated and revised version of the seminal how-to book on wine public relations Spinning the Bottle.

Spinning the Bottle Again is a collection of theory, practical information and case studies about promoting wine, wineries and wine-related issues.

In all, almost 50 experts tell how tell how to conduct effective public relations campaigns with examples of their programs what they accomplished.

The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley. Each also contributed chapters to the mix.

Posert was the long-time head of public relations for renowned Robert Mondavi Winery as well as the Wine Institute. He also worked in general public relations and spent time as a daily newspaper reporter.

Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He founded one of Silicon Valley’s largest public relations firms. For the last 16 years, he has specializing in writing about wine and related subjects.

The book is must reading for anyone involved in managing a winery or marketing wine. It's relevant to the student of wine and marketing, the seasoned exec or owner, and a source of ideas for PR pros.

Both print and electronic versions are available.

The print version is $19.95 from Createspace, part of Amazon, at

The Kindle version is $9.99 from

A pdf version is $9.99 at

The original Spinning the Bottle is available for $20.

Visit for more information or contact Paul Franson at or 258-0159.