ÿþ<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns:css="http://macVmlSchemaUri" xmlns="http://www.w3.org/TR/REC-html40"> <head> <meta name=Title content=""> <meta name=Keywords content=""> <meta http-equiv=Content-Type content="text/html; charset=unicode"> <meta name=ProgId content=Word.Document> <meta name=Generator content="Microsoft Word 2008"> <meta name=Originator content="Microsoft Word 2008"> <link rel=File-List href="contents_files/filelist.xml"> <link rel=Edit-Time-Data href="contents_files/editdata.mso"> <!--[if !mso]> <style> v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} </style> <![endif]--><!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Author>Paul Franson</o:Author> <o:Template>Normal.dotm</o:Template> <o:LastAuthor>Paul Franson</o:LastAuthor> <o:Revision>2</o:Revision> <o:TotalTime>10</o:TotalTime> <o:Created>2012-02-29T23:02:00Z</o:Created> <o:LastSaved>2012-02-29T23:16:00Z</o:LastSaved> <o:Pages>2</o:Pages> <o:Words>538</o:Words> <o:Characters>2693</o:Characters> <o:Lines>74</o:Lines> <o:Paragraphs>19</o:Paragraphs> <o:CharactersWithSpaces>3770</o:CharactersWithSpaces> <o:Version>12.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:TargetScreenSize>1920x1200</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>150</w:Zoom> <w:DisplayBackgroundShape/> <w:TrackMoves>false</w:TrackMoves> <w:TrackFormatting/> <w:PunctuationKerning/> <w:DrawingGridHorizontalSpacing>18 pt</w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt</w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:DontGrowAutofit/> <w:DontAutofitConstrainedTables/> <w:DontVertAlignInTxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:"Courier New"; panose-1:2 7 3 9 2 2 5 2 4 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Wingdings; panose-1:5 2 1 2 1 8 4 8 7 8; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 0 65536 0 -2147483648 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Garamond; panose-1:2 2 4 4 3 3 1 1 8 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} h1 {mso-style-update:auto; mso-style-link:"Heading 1 Char"; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; text-align:center; mso-pagination:widow-orphan; page-break-after:avoid; mso-outline-level:1; font-size:14.0pt; mso-bidi-font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; mso-font-kerning:0pt; mso-bidi-font-weight:bold;} h2 {mso-style-update:auto; mso-style-link:"Heading 2 Char"; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; text-align:center; mso-pagination:widow-orphan; page-break-after:avoid; mso-outline-level:2; font-size:12.0pt; font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:Arial; mso-bidi-font-weight:bold;} h3 {mso-style-update:auto; mso-style-link:"Heading 3 Char"; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; text-align:center; mso-pagination:widow-orphan; page-break-after:avoid; mso-outline-level:3; font-size:11.0pt; mso-bidi-font-size:13.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; mso-bidi-font-weight:bold;} p.MsoToc1, li.MsoToc1, div.MsoToc1 {mso-style-update:auto; mso-style-next:Normal; margin-top:.25in; margin-right:0in; margin-bottom:0in; margin-left:0in; margin-bottom:.0001pt; text-align:center; mso-pagination:widow-orphan; tab-stops:decimal 4.25in left 5.0in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Cambria; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman"; text-transform:uppercase; font-weight:bold; mso-bidi-font-weight:normal;} p.MsoToc2, li.MsoToc2, div.MsoToc2 {mso-style-update:auto; mso-style-next:Normal; margin-top:12.0pt; margin-right:0in; margin-bottom:0in; margin-left:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; font-weight:bold; mso-bidi-font-weight:normal;} p.MsoToc3, li.MsoToc3, div.MsoToc3 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:12.0pt; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc4, li.MsoToc4, div.MsoToc4 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:24.0pt; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc5, li.MsoToc5, div.MsoToc5 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.5in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc6, li.MsoToc6, div.MsoToc6 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:48.0pt; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc7, li.MsoToc7, div.MsoToc7 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:60.0pt; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc8, li.MsoToc8, div.MsoToc8 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:1.0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoToc9, li.MsoToc9, div.MsoToc9 {mso-style-update:auto; mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:84.0pt; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} p.MsoNormalIndent, li.MsoNormalIndent, div.MsoNormalIndent {margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; text-indent:.25in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoHeader, li.MsoHeader, div.MsoHeader {mso-style-link:"Header Char"; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; mso-pagination:widow-orphan; tab-stops:center 3.0in right 6.0in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoFooter, li.MsoFooter, div.MsoFooter {mso-style-link:"Footer Char"; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; mso-pagination:widow-orphan; tab-stops:center 3.0in right 6.0in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoTof, li.MsoTof, div.MsoTof {mso-style-next:Normal; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:24.0pt; margin-bottom:.0001pt; text-indent:-24.0pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-fareast-font-family:Cambria; mso-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman"; text-transform:uppercase;} p.MsoListBullet, li.MsoListBullet, div.MsoListBullet {margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:.25in; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l3 level1 lfo32; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListBulletCxSpFirst, li.MsoListBulletCxSpFirst, div.MsoListBulletCxSpFirst {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.25in; margin-bottom:.0001pt; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l3 level1 lfo32; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListBulletCxSpMiddle, li.MsoListBulletCxSpMiddle, div.MsoListBulletCxSpMiddle {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.25in; margin-bottom:.0001pt; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l3 level1 lfo32; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListBulletCxSpLast, li.MsoListBulletCxSpLast, div.MsoListBulletCxSpLast {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:.25in; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l3 level1 lfo32; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListNumber, li.MsoListNumber, div.MsoListNumber {margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:.25in; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l2 level1 lfo34; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListNumberCxSpFirst, li.MsoListNumberCxSpFirst, div.MsoListNumberCxSpFirst {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.25in; margin-bottom:.0001pt; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l2 level1 lfo34; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListNumberCxSpMiddle, li.MsoListNumberCxSpMiddle, div.MsoListNumberCxSpMiddle {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:0in; margin-left:.25in; margin-bottom:.0001pt; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l2 level1 lfo34; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoListNumberCxSpLast, li.MsoListNumberCxSpLast, div.MsoListNumberCxSpLast {mso-style-type:export-only; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:.25in; mso-add-space:auto; text-indent:-.25in; mso-pagination:widow-orphan; mso-list:l2 level1 lfo34; tab-stops:list .25in; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.MsoBodyText, li.MsoBodyText, div.MsoBodyText {mso-style-link:"Body Text Char"; mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} span.Heading2Char {mso-style-name:"Heading 2 Char"; mso-style-locked:yes; mso-style-link:"Heading 2"; mso-ansi-font-size:12.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; font-weight:bold;} p.NapaLife, li.NapaLife, div.NapaLife {mso-style-name:NapaLife; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} span.Heading1Char {mso-style-name:"Heading 1 Char"; mso-style-locked:yes; mso-style-link:"Heading 1"; mso-ansi-font-size:14.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; font-weight:bold;} span.Heading3Char {mso-style-name:"Heading 3 Char"; mso-style-locked:yes; mso-style-link:"Heading 3"; mso-ansi-font-size:11.0pt; mso-bidi-font-size:13.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:Arial; mso-bidi-font-family:"Times New Roman"; font-weight:bold;} p.Normalbold, li.Normalbold, div.Normalbold {mso-style-name:"Normal bold"; margin-top:0in; margin-right:0in; margin-bottom:6.0pt; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Garamond; mso-fareast-font-family:Cambria; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman"; font-weight:bold; mso-bidi-font-weight:normal;} span.HeaderChar {mso-style-name:"Header Char"; mso-style-locked:yes; mso-style-link:Header; font-family:Garamond; mso-ascii-font-family:Garamond; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} span.FooterChar {mso-style-name:"Footer Char"; mso-style-locked:yes; mso-style-link:Footer; font-family:Garamond; mso-ascii-font-family:Garamond; mso-hansi-font-family:Garamond; mso-bidi-font-family:"Times New Roman";} p.Book, li.Book, div.Book {mso-style-name:Book; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; tab-stops:.25in; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} span.BodyTextChar {mso-style-name:"Body Text Char"; mso-style-locked:yes; mso-style-link:"Body Text"; font-family:"Times New Roman"; mso-ascii-font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:-227; mso-list-template-ids:1671611554;} @list l0:level1 {mso-level-number-format:bullet; mso-level-text:""; mso-level-tab-stop:0in; mso-level-number-position:left; margin-left:0in; text-indent:0in; font-family:Symbol;} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.5in; mso-level-number-position:left; margin-left:.75in; text-indent:-.25in; font-family:Symbol;} @list l0:level3 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:1.0in; mso-level-number-position:left; margin-left:1.25in; text-indent:-.25in; font-family:"Courier New";} @list l0:level4 {mso-level-number-format:bullet; mso-level-text:ð§; mso-level-tab-stop:1.5in; mso-level-number-position:left; margin-left:1.75in; text-indent:-.25in; font-family:Wingdings;} @list l0:level5 {mso-level-number-format:bullet; mso-level-text:ðú; mso-level-tab-stop:2.0in; mso-level-number-position:left; margin-left:2.25in; text-indent:-.25in; font-family:Wingdings;} @list l0:level6 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:2.5in; mso-level-number-position:left; margin-left:2.75in; text-indent:-.25in; font-family:Symbol;} @list l0:level7 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:3.0in; mso-level-number-position:left; margin-left:3.25in; text-indent:-.25in; font-family:"Courier New";} @list l0:level8 {mso-level-number-format:bullet; mso-level-text:ð§; mso-level-tab-stop:3.5in; mso-level-number-position:left; margin-left:3.75in; text-indent:-.25in; font-family:Wingdings;} @list l0:level9 {mso-level-number-format:bullet; mso-level-text:ðú; mso-level-tab-stop:4.0in; mso-level-number-position:left; margin-left:4.25in; text-indent:-.25in; font-family:Wingdings;} @list l1 {mso-list-id:-131; mso-list-type:simple; mso-list-template-ids:1207462868;} @list l1:level1 {mso-level-tab-stop:1.0in; mso-level-number-position:left; margin-left:1.0in; text-indent:-.25in;} @list l2 {mso-list-id:-120; mso-list-type:simple; mso-list-template-ids:177011386;} @list l2:level1 {mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l3 {mso-list-id:-119; mso-list-type:simple; mso-list-template-ids:1992749440;} @list l3:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; font-family:Symbol;} @list l4 {mso-list-id:21715386; mso-list-type:hybrid; mso-list-template-ids:408581806 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l4:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l5 {mso-list-id:32315956; mso-list-type:hybrid; mso-list-template-ids:-833582872 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l5:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l6 {mso-list-id:74933893; mso-list-type:hybrid; mso-list-template-ids:-1265600066 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l6:level1 {mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in;} @list l7 {mso-list-id:89744487; mso-list-type:hybrid; mso-list-template-ids:-1396564654 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l7:level1 {mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in;} @list l8 {mso-list-id:149712796; mso-list-type:hybrid; mso-list-template-ids:-383463268 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l8:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; font-family:Symbol;} @list l9 {mso-list-id:371536915; mso-list-type:hybrid; mso-list-template-ids:-402112690 1448279872 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l9:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; mso-ansi-font-size:10.0pt; font-family:Symbol;} @list l10 {mso-list-id:515383557; mso-list-type:hybrid; mso-list-template-ids:-590833712 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l10:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.75in; text-indent:-.25in; font-family:Symbol;} @list l11 {mso-list-id:640887409; mso-list-type:hybrid; mso-list-template-ids:-661908172 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l11:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l12 {mso-list-id:695885089; mso-list-type:hybrid; mso-list-template-ids:1870282370 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l12:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l13 {mso-list-id:807284403; mso-list-type:hybrid; mso-list-template-ids:1812764166 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l13:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l14 {mso-list-id:897323123; mso-list-type:hybrid; mso-list-template-ids:1990066928 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l14:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l15 {mso-list-id:917179387; mso-list-type:hybrid; mso-list-template-ids:-1453849104 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l15:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l16 {mso-list-id:938636745; mso-list-type:hybrid; mso-list-template-ids:-399053640 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l16:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l17 {mso-list-id:1014841705; mso-list-type:hybrid; mso-list-template-ids:-461479246 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l17:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l18 {mso-list-id:1032925505; mso-list-type:hybrid; mso-list-template-ids:-1610865924 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l18:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l19 {mso-list-id:1066729994; mso-list-type:hybrid; mso-list-template-ids:-1420382422 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l19:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l20 {mso-list-id:1140271983; mso-list-type:hybrid; mso-list-template-ids:-754412440 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l20:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l21 {mso-list-id:1255438210; mso-list-type:hybrid; mso-list-template-ids:-660830728 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l21:level1 {mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l22 {mso-list-id:1288000831; mso-list-type:hybrid; mso-list-template-ids:483285602 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l22:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.75in; text-indent:-.25in; font-family:Symbol;} @list l23 {mso-list-id:1297223881; mso-list-type:hybrid; mso-list-template-ids:-856018422 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l23:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l24 {mso-list-id:1315573733; mso-list-type:hybrid; mso-list-template-ids:-880085180 1448279872 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l24:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; mso-ansi-font-size:10.0pt; font-family:Symbol;} @list l24:level2 {mso-level-tab-stop:1.0in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level3 {mso-level-tab-stop:1.5in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level4 {mso-level-tab-stop:2.0in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level5 {mso-level-tab-stop:2.5in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level6 {mso-level-tab-stop:3.0in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level7 {mso-level-tab-stop:3.5in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level8 {mso-level-tab-stop:4.0in; mso-level-number-position:left; text-indent:-.25in;} @list l24:level9 {mso-level-tab-stop:4.5in; mso-level-number-position:left; text-indent:-.25in;} @list l25 {mso-list-id:1528903713; mso-list-type:hybrid; mso-list-template-ids:-226438984 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l25:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l26 {mso-list-id:1557623691; mso-list-type:hybrid; mso-list-template-ids:-1137252562 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l26:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l27 {mso-list-id:1600719383; mso-list-type:hybrid; mso-list-template-ids:1697131506 1092749418 943887932 21671290 -1258276534 1573695758 -227361550 1249930564 1045098556 -438429174;} @list l27:level1 {mso-level-number-format:bullet; mso-level-text: "; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Arial;} @list l28 {mso-list-id:1618413555; mso-list-type:hybrid; mso-list-template-ids:-406967372 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l28:level1 {mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in;} @list l29 {mso-list-id:1662156164; mso-list-type:hybrid; mso-list-template-ids:-35501268 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l29:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; margin-left:.75in; text-indent:-.25in; font-family:Symbol;} @list l30 {mso-list-id:1853035042; mso-list-type:hybrid; mso-list-template-ids:1623742250 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;} @list l30:level1 {mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in;} @list l31 {mso-list-id:1956518994; mso-list-type:hybrid; mso-list-template-ids:1226348840 1448279872 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l31:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:.25in; mso-level-number-position:left; margin-left:.25in; text-indent:-.25in; mso-ansi-font-size:10.0pt; font-family:Symbol;} @list l32 {mso-list-id:2037386571; mso-list-type:hybrid; mso-list-template-ids:1073395986 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l32:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l32:level2 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:"Courier New";} @list l33 {mso-list-id:2110542995; mso-list-type:hybrid; mso-list-template-ids:-1581975198 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l33:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l34 {mso-list-id:2133985065; mso-list-type:hybrid; mso-list-template-ids:-562157076 67698689 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l34:level1 {mso-level-number-format:bullet; mso-level-text:ð·; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-.25in; font-family:Symbol;} @list l24:level1 lfo10 {mso-level-start-at:0;} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--><!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="2050"/> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body lang=EN-US link=blue vlink=purple style='tab-interval:.5in'> <div class=Section1> <p class=Book><a name="_Toc190576259"><span style='font-family:Arial'>Return to<i style='mso-bidi-font-style:normal'> Spinning the Bottle Again page<o:p></o:p></i></span></a></p> <p class=Book align=center style='text-align:center'><span style='mso-bookmark: _Toc190576259'><i style='mso-bidi-font-style:normal'><span style='font-size: 14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial;mso-no-proof:yes'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="Picture_x0020_0" o:spid="_x0000_i1025" type="#_x0000_t75" alt="cover.jpg" style='width:166pt;height:253pt;visibility:visible; mso-wrap-style:square'> <v:imagedata src="contents_files/image001.jpg" o:title="cover.jpg"/> <v:textbox style='mso-rotate-with-shape:t'/> </v:shape><![endif]--><![if !vml]><img width=168 height=255 src="contents_files/image002.gif" alt=cover.jpg v:shapes="Picture_x0020_0"><![endif]></span></i></span><span style='mso-bookmark:_Toc190576259'><i style='mso-bidi-font-style:normal'><span style='font-size:14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial'><o:p></o:p></span></i></span></p> <p class=Book align=center style='text-align:center'><span style='mso-bookmark: _Toc190576259'><i style='mso-bidi-font-style:normal'><span style='font-size: 14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial'><o:p>&nbsp;</o:p></span></i></span></p> <p class=Book align=center style='text-align:center'><span style='mso-bookmark: _Toc190576259'><i style='mso-bidi-font-style:normal'><span style='font-size: 14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial'>Spinning the Bottle Again</span></i></span><i style='mso-bidi-font-style:normal'><span style='font-size:14.0pt;mso-bidi-font-size: 10.0pt;font-family:Arial'><o:p></o:p></span></i></p> <p class=Book align=center style='text-align:center'><span style='font-size: 14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=Book><span style='font-size:14.0pt;mso-bidi-font-size:10.0pt; font-family:Arial'>Table of Contents<o:p></o:p></span></p> <p class=Book align=center style='text-align:center'><span style='font-size: 14.0pt;mso-bidi-font-size:10.0pt;font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='tab-stops:decimal 4.25in'><span style='font-family: Arial'>Forward by the late Robert Mondavi<o:p></o:p></span></p> <p class=MsoNormal style='tab-stops:decimal 4.25in'><span style='font-family: Arial'>An insider s perspective: Introduction by Harvey Posert<o:p></o:p></span></p> <p class=MsoNormal style='tab-stops:decimal 4.25in'><span style='font-family: Arial'>An outsider s perspective: Introduction by Paul Franson<o:p></o:p></span></p> <p class=MsoNormal style='tab-stops:decimal 4.25in'><span style='font-family: Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b style='mso-bidi-font-weight: normal'><span style='font-family:Arial;mso-bidi-font-family:Arial'>FUNDAMENTALS OF PUBLIC RELATIONS<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Wine Corporate, Marketing and Communications Strategy&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Paul Franson&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>New Perspectives on Marketing Research&nbsp; <span style="mso-spacerun: yes">&nbsp;</span><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Marc Engel&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial;mso-bidi-font-family: Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Some Tips on Wine Public Relations&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Paul Franson&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Tips for Dealing with the News Media&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Kimberly Flowers&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Using Celebrities to Sell Products and Services&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Rene A. Henry&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Wine Events: Great PR or a Big Waste of Cash?&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Sara Cummings&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Cause-Related Marketing in the Wine Industry&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Kimberly Charles&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Making the Most of Your Trade Association Memberships!&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Steve Burns&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial;mso-bidi-font-family: Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b><span style='font-family: Arial;mso-bidi-font-family:Arial'>THE NEW PUBLIC RELATIONS&nbsp;<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Social Media and Wine PR<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Lisa Adams Walter&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Marketing to Millennials&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Katherine Jarvis&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>The Publicist and the Wine Blogger&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Tom Wark&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>How to Get Results from Virtual Wine Tastings&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Rick Bakas&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Tweeting Bordeaux&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Mike Wangbickler&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial; mso-bidi-font-family:Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b style='mso-bidi-font-weight: normal'><span style='font-family:Arial;mso-bidi-font-family:Arial'>CASE STUDIES OF WINE PR&nbsp;<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Opus One meets Maserati&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Roger Asleson&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Free the Grapes!&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Jeremy Benson&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Marketing the Health Issues of Wine&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Theodore Berland&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Seeking Long-Term Benefits: The American Harvest Workshop&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Sara Cakebread&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Kendall-Jackson Turns Adversity to Advantage&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>James Caudill&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Building a Name for Lodi&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Mark Chandler&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Building a Brand, Creating a Category&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Gino&nbsp;Colangelo&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Reinventing the Wheel: A Case Study From Beringer Vineyards&nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Mora Cronin&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Hanzell Vineyards Overcomes Problems with TCA&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Michael Fineman&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Mumm: TV Answers 21 Bottle Salute &nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Sam Folsom&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>History Comes to Life &<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Margie Healy&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial;mso-bidi-font-family: Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Sutter Home s Build-a-Better-Burger Contest&nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Stan Hock&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Copia Faces the Pooping Pope  Crisis&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Kathleen Iudice&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Wine Public Relations Today&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>by Julie Ann Kodmur&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial; mso-bidi-font-family:Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Done In by a Dachshund&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Keith Love&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Charles Shaw and its PR Lessons&nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Harvey Posert&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Creating a Niche for an Unknown Variety<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Peter Posert&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Promoting Mendocino County s Wines&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Paige Poulos&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>AWARE (American Wine Alliance for Research and Education)&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Patricia Schneider&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>How a Confusing Ad  Made Lots of PR Sense&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Ed Schwartz&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial;mso-bidi-font-family: Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>My Experience with Public Relations&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Peter Sichel&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Community Outreach Napa Valley Vintners  Style &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Anne Steinhauer&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Establishing Leadership for Antinori Wines inAmerica&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Margaret Stern as told to Saralie Slonsky&nbsp; &nbsp; &nbsp; &nbsp;</span><span style='font-family:Arial;mso-bidi-font-family:Arial'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Blow Drying the Vineyard&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Paul Wagner&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Sonoma Valley Auction and Wine Country Weekend&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Lisa Adams Walter&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Follow Your Instincts:&nbsp;Inniskillin Ice Wine&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Donald Ziraldo&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>THE PR BUSINESS&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Engaging &amp; Managing Agencies  it Takes Two&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Rebecca Hopkins&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>How to Get PR Experience&nbsp;Jan Wells&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b style='mso-bidi-font-weight: normal'><span style='font-family:Arial;mso-bidi-font-family:Arial'>INTERNATIONAL PUBLIC RELATIONS&nbsp;<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Marchesi&nbsp;de  Frescobaldi Wine PR&nbsp; \<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Tiziana&nbsp;Frescobaldi&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Introducing Journalists to Italy s Wine Regions&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Marina Thompson&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Introducing Writers to South America&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Meghan Redmond Snyder&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b style='mso-bidi-font-weight: normal'><span style='font-family:Arial;mso-bidi-font-family:Arial'>THE TASTING ROOM&nbsp;<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Increasing the PR Value of Your Tasting Room&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Craig Root&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>St. Supéry s Smellavision&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'>Michaela Rodeno&nbsp; &nbsp; &nbsp; &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial'><o:p>&nbsp;</o:p></span></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><b style='mso-bidi-font-weight: normal'><span style='font-family:Arial;mso-bidi-font-family:Arial'>A FINAL WORD&nbsp;<o:p></o:p></span></b></p> <p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;mso-pagination: none;mso-layout-grid-align:none;text-autospace:none'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Is the Wine Industry Spinning  Out of Control?&nbsp; <o:p></o:p></span></p> <p class=MsoNormal style='tab-stops:decimal 4.25in'><span style='font-family: Arial;mso-bidi-font-family:Arial;mso-bidi-font-weight:bold'>Tim Hanni</span><span style='font-size:10.0pt;mso-bidi-font-size:12.0pt'><o:p></o:p></span></p> </div> </body> </html>