Contents of Spinning the Bottle

Introduction

Harvey Posert

A View from a Wine PR Outsider

Paul Franson

Opus One Meets Maserati

Roger Asleson

Old Wines’ Tales

Jeanne Viner Bell

Free the Grapes!

Jeremy Benson

Marketing the Health Issues of Wine

Theodore Berland

Staying the Course

Sara Cakebread

K-J Turns Adversity to Advantage

James Caudill

Building a Name for Lodi Woodbridge

Mark Chandler

Cause-Related Marketing in Wine

Kimberly Charles

My Fraudulent Days as a Wine Expert

David Crawley

Reinventing the Wheel:

Mora Cronin

Promoting Mendocino and Its Wines

Heidi Cusick

Building An Education Force

Bonnie Fedchock

Tips for Dealing with the News Media

Kimberly Flowers

Promoting Louis Martini “Cal-Ital” Wines

Sam Folsom

Some Tips on Wine Public Relations

Paul Franson

Copia Faces the “Pooping Pope” Crisis

Paul Franson

Marchesi de’ Frescobaldi Wine PR

Tiziana Frescobaldi

The Vintner and the Community

Walter Hampe

Napa Valley Vintners’ Outreach

Jeri Hansen

Isn’t It Romantic?

Margie Healy

Celebrities Sell Products

Rene A. Henry

Sutter Home’s Build-a-Better-Burger Contest

Stan Hock

The First-Ever Edible Fruitcake

Lee Hodo

The Russian River Wine Road

Millie Howie

Delicato Family Vineyards

Cheryl Indelicato

Publicity Sketches

Julie Ann Kodmur

Done In by a Dachshund

Keith Love

Media Monitoring

John McComb

Thinking Outside the Bottle

Charlotte Milan

American Wine Society Grows

Angel Nardone

Celebrity Stew

Leo Pearlstein

Charles Shaw and Its PR Lessons

Harvey Posert

Creating a Niche for an Unknown Variety

Peter Posert

Strategies That Worked

Paige Poulos

Introducing Writers to South America

Meghan Redmond

St. Supéry’s Smellavision

Michaela Rodeno

Increasing the Value of Your Tasting Room

Craig Root

Popularizing Aussie Wines in America

Michael Rubin

Public Broadcasting and Wine

Patricia Schneider

How David Defeated Goliath

Ed Schwartz

My Experience with Public Relations

Peter Sichel

Ernest and Julio and Me

Dan Solomon

Introducing Journalists to Italy’s Regions

Marina Thompson

Blow Drying the Vineyar

Paul Wagner

Sonoma Valley Harvest Wine Auction:

Lisa A. Walter

At The Risk Of Repeating Yourself . . .

Julie Weinstock

Club Members Pay Dues!

John Woolley

Follow Your Instincts: Inniskillin Ice Wine

Donald Ziraldo