|
Contents of Spinning the Bottle |
|
|
Introduction |
Harvey Posert |
|
A View from a
Wine PR Outsider |
Paul Franson |
|
Opus One Meets
Maserati |
Roger Asleson |
|
Old Wines’
Tales |
Jeanne Viner Bell |
|
Free the
Grapes! |
Jeremy Benson |
|
Marketing the
Health Issues of Wine |
Theodore Berland |
|
Staying the
Course |
Sara Cakebread |
|
K-J Turns
Adversity to Advantage |
James Caudill |
|
Building a
Name for Lodi Woodbridge |
Mark Chandler |
|
Cause-Related
Marketing in Wine |
Kimberly
Charles |
|
My Fraudulent
Days as a Wine Expert |
David Crawley |
|
Reinventing
the Wheel: |
Mora Cronin |
|
Promoting
Mendocino and Its Wines |
Heidi Cusick |
|
Building An
Education Force |
Bonnie Fedchock |
|
Tips for
Dealing with the News Media |
Kimberly
Flowers |
|
Promoting
Louis Martini “Cal-Ital” Wines |
Sam Folsom |
|
Some Tips on
Wine Public Relations |
Paul Franson |
|
Copia Faces
the “Pooping Pope” Crisis |
Paul Franson |
|
Marchesi de’ Frescobaldi Wine PR |
Tiziana Frescobaldi |
|
The Vintner
and the Community |
Walter Hampe |
|
Napa Valley
Vintners’ Outreach |
Jeri Hansen |
|
Isn’t It
Romantic? |
Margie Healy |
|
Celebrities
Sell Products |
Rene A. Henry |
|
Sutter Home’s
Build-a-Better-Burger Contest |
Stan Hock |
|
The First-Ever
Edible Fruitcake |
Lee Hodo |
|
The Russian
River Wine Road |
Millie Howie |
|
Delicato Family
Vineyards |
Cheryl Indelicato |
|
Publicity
Sketches |
Julie Ann Kodmur |
|
Done In by a
Dachshund |
Keith Love |
|
Media
Monitoring |
John McComb |
|
Thinking
Outside the Bottle |
Charlotte
Milan |
|
American Wine
Society Grows |
Angel Nardone |
|
Celebrity Stew |
Leo Pearlstein |
|
Charles Shaw
and Its PR Lessons |
Harvey Posert |
|
Creating a
Niche for an Unknown Variety |
Peter Posert |
|
Strategies
That Worked |
Paige Poulos |
|
Introducing
Writers to South America |
Meghan Redmond |
|
St. Supéry’s Smellavision |
Michaela Rodeno |
|
Increasing the
Value of Your Tasting Room |
Craig Root |
|
Popularizing
Aussie Wines in America |
Michael Rubin |
|
Public
Broadcasting and Wine |
Patricia
Schneider |
|
How David
Defeated Goliath |
Ed Schwartz |
|
My Experience
with Public Relations |
Peter Sichel |
|
Ernest and
Julio and Me |
Dan Solomon |
|
Introducing
Journalists to Italy’s Regions |
Marina
Thompson |
|
Blow Drying
the Vineyar |
Paul Wagner |
|
Sonoma Valley
Harvest Wine Auction: |
Lisa A. Walter |
|
At The Risk Of
Repeating Yourself . . . |
Julie Weinstock |
|
Club Members
Pay Dues! |
John Woolley |
|
Follow Your
Instincts: Inniskillin Ice Wine |
Donald Ziraldo |